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In a very true sense, chess games are lost.  Chess is a game of mistakes.
Players will not lose if they don't make A mistake (unless that mistake
is missed or their opponent makes a bigger mistake).  When we see world
championship games end in draws it should not be too surprising.  Yes, it
is likely not very exciting... A different game with more variables could
add spice to these championships.  Still, it would come down to making
mistakes. So, a new scoring system, as suggested... might be needed at
some point to minimize the draw factor.  Making a game where draws were
not possible would be nice.  The Chinese Chess stalemate is not a draw. 
Also they have rules against 3-move repetition... it is a start.