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To further the analogy - 
Each round in boxing is like 1 game of chess.  

I had no idea that 60% of all chess MATCHES end in draws. How much games
are played in each match? 


The solution to making chess have appeal like other sports has nothing to
do with rules for draws  .  

All you have to do is to come up with a match/tournament system that
ALWAYS provides a winner. E.g. if a 6 game match is drawn then more games
with reduced time controls. Kind of like the extra long tennis matches on
tv. 
Soccer games that end in draws go to overtime. Chess matches/tournaments
cant do that? 


I think you have to explain how two equally skilled players ending a game
in a draw is bad for chess in general. At worst, it has no effect.  

If it is a decisive game you want - then let each 'game' in a tournament
be a series of games with differing time controls until  a winner is
produced. 
 
btw - boxing organizations are notoriously corrupt too but it does not
mean  the rules of boxing needs to be changed just the organization needs
to be. 

Perhaps, chess is not being marketed  properly but this does not mean the
rules have to be changed. 
Also by definition if you change the rules you are creating your own game
so why not just call it another game and stick with that?